How to Write an “About” Page That Actually Wins You Jobs
Your About page isn’t just background info—it’s a secret weapon. Here’s how trade pros can use it to build trust and book more work.
Your About page isn’t just a box to check off. It’s one of the first places customers click—and it could be the reason they choose to work with you (or not).
Whether you're a one-man handyman service or a growing construction crew, here's how to turn your About page into a trust-building, job-winning machine.
1. Tell Your Story With Purpose
Why do you do what you do? How did you start? What makes your work different? Keep it short and clear, but don’t be afraid to get personal. Customers want to know the human behind the hammer.
Example: “I started in roofing at 19. After years working for someone else, I launched my own business to give homeowners a better experience—honest timelines, clean job sites, and no surprises.”
2. Show Your Values
Don’t just say “we care”—prove it. Whether it’s staying on schedule, communicating clearly, or treating every home like your own, call it out. Let customers know what it’s like to work with you.
Pro Tip: Use bullet points to break it up:
Show up on time
Finish what we start
Clean up every day before we leave
3. Add a Face to the Name
Include a photo of you (or your crew) in action or at the job site. People hire people. A picture of a smiling team says more than a stock photo ever could.
4. Back It Up With Credentials
Got 10 years in the trade? Certified in HVAC or licensed in multiple states? Say so. Trust is built not just on personality but on proof.
5. Don’t Forget the Call to Action
The goal of your About page isn’t just to be read—it’s to move people to action. End with a simple next step:
“Want to work with a team that shows up and gets it done right? Call us for a free estimate.”
Make It Work for You
The About page is your chance to connect. It builds the relationship before the first call. At JobSites, we help you craft an About page that feels personal, builds credibility, and works as hard as your homepage.
Need help writing yours? We’ve got you.
