What Should a Contractor Website Include? (The 7 Must-Haves)
Most contractor sites are missing key elements that build trust and win business. Here are 7 essentials every trade website needs to convert visitors into paying customers.
You don’t need a fancy website—but you do need one that works. That means a site that’s clear, professional, and built to turn curious visitors into paying clients.
Whether you're a roofer, plumber, carpenter, or general contractor, here are 7 elements your website absolutely needs:
1. A Clear, Straightforward Homepage
Say who you are, what you do, and where you work—right up top. No jargon. No clutter. Just a clear headline and a subheading that makes your value obvious.
2. High-Quality Photos of Your Work
This is non-negotiable. Show real projects, not stock photos. Include before-and-afters, close-ups, and wide shots. Make your craftsmanship shine.
3. Social Proof (Testimonials or Reviews)
Got happy customers? Show what they’ve said. A couple of strong testimonials can build more trust than any sales pitch ever could.
4. Contact Info That’s Easy to Find
Your phone number, email, and service area should be visible on every page. Include a simple contact form too—don’t make people dig.
5. Your Services, Clearly Listed
Create a dedicated “Services” page or section. Break it down simply (e.g., roofing, siding, repairs) so people know exactly what you offer.
6. Mobile Optimization
More than half your visitors are on phones. If your site doesn’t look great and load fast on mobile, you’re losing business. Period.
7. A Personal Touch
People hire you, not just your skill. Add a short bio, a team photo, or a quick note about your company’s values. That human connection goes a long way.
Build It Right the First Time
If your website is missing any of these, don’t sweat it—we’re here to help.
At JobSites, we build trade websites with all 7 essentials baked in. No fluff. Just sites that win trust and win jobs.
Let’s get your business online the right way.
