Your First Website Checklist: What Every Trade Pro Needs to Launch Online

Don’t launch your new contractor website blind. Use this simple checklist to make sure your site includes all the essentials.


Getting ready to launch your first website as a contractor, plumber, roofer, or other trade professional? Smart move. But before you hit “publish,” it’s important to make sure your site has all the key ingredients.

Use this checklist to avoid rookie mistakes and make sure your site is built to convert.

✅ The Website Launch Essentials

✔ Business Identity

  • Company name, logo, and tagline are clearly visible

  • Your value is clear: what you do, where you do it, and who it’s for

✔ Homepage Must-Haves

  • Clear headline and intro that explains your service

  • One call-to-action (CTA): “Call Now,” “Get a Quote,” or “Schedule a Job”

✔ Services Section

  • List each service you offer with a short description

  • Use real images of your work if possible

  • Link each service to its own page if you have them

✔ Mobile Optimization

  • Your site looks clean and easy to use on phones and tablets

  • Fonts are readable and buttons are easy to tap

✔ Trust Builders

  • Customer testimonials or reviews

  • Licenses, certifications, or awards if you’ve got them

✔ Contact Info

  • Phone number, email, and service area listed clearly

  • Contact form that works and is easy to use

✔ Gallery or Project Portfolio

  • Show off recent jobs with before-and-after photos

  • Group projects by type (e.g., kitchens, roofing, repairs)

✔ Location + SEO Basics

  • Mention your city/region in the site copy (e.g., “Serving San Antonio, TX”)

  • Submit your site to Google Search Console

  • Connect your Google Business Profile

✔ Site Performance

  • Page loads in under 3 seconds

  • No broken links or missing images


Ready to Launch?

If your site checks off most of the above, you’re in great shape. If not, don’t worry—JobSites was built for pros like you who just want it done right.

We handle design, setup, SEO, and even content. You give us a few key details, and we deliver a site that helps you win more jobs—fast.

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