10 Website Copy Mistakes That Are Costing You Leads
From missing CTAs to vague service descriptions, these common mistakes are killing your contractor website’s ability to convert.
You’ve got a website—great. But if it’s not turning visitors into calls, emails, or quote requests, it’s not doing its job.
One of the biggest culprits? Bad copy.
Here are the most common website copy mistakes contractors make—and how to fix them.
1. No Clear Headline
Visitors should know exactly what you do and where you do it—in five seconds or less.
Fix: “Reliable Roofing in Harrisburg, PA” is better than “Welcome to Our Website.”
2. Burying the Contact Info
Don’t make people search. Your phone number and CTA should be easy to find on every page.
3. Using Jargon or Industry Lingo
Most homeowners don’t know what “EPDM membrane” means. Speak in simple terms.
4. Vague Service Descriptions
“Full-service contractor” means nothing. Say exactly what you do: decks, siding, kitchens, emergency repairs.
5. No Call-to-Action (CTA)
People need to be told what to do next. “Call now for a free quote” should be on every page.
6. Writing Like a Brochure
Don’t make it all about you. Focus on the customer’s problem and how you solve it.
7. Walls of Text
Big paragraphs = bounce. Use short sentences, bullet points, and subheadings.
8. No Social Proof
If your site doesn’t include reviews, testimonials, or logos of happy clients, you’re missing an easy trust builder.
9. Forgetting Location Keywords
Don’t just say “roof repair.” Say “roof repair in Cherry Hill, NJ.”
10. Outdated or Inconsistent Info
Make sure your services, hours, and service area are accurate. Outdated info kills trust.
Clean Copy = More Calls
You don’t need to be a pro writer—you just need a site that speaks clearly to the people who are looking to hire you.
At JobSites, we build every site with contractor-specific copy that’s tested to convert. Don’t let weak words cost you real jobs.
Want us to review your copy? Just ask.
