How to Use Google Reviews to Drive More Contractor Leads
Good reviews aren’t just nice to have—they’re essential. Learn how trade pros can use Google reviews to boost trust, rank higher, and win more jobs.
You’ve probably heard that reviews matter. But for local contractors and tradespeople, Google reviews can be the difference between a lead calling you—or clicking on the next guy.
Here’s why Google reviews are so important and how to start using them to grow your business.
Why Google Reviews Matter for Trades
They boost trust instantly. A homeowner looking at two electricians is going to choose the one with 25 five-star reviews over the one with none.
They improve your local SEO. More positive reviews = better chances of showing up in Google’s 3-Pack (the top 3 local results with a map).
They drive conversions. Reviews are social proof. They turn “maybe” customers into “let’s call them now.”
How to Get More Reviews
1. Ask right after a job is done
The best time to ask is when the client is happy and you’re wrapping up. Say something simple:
“Hey, if you’re happy with the work, would you mind leaving a quick Google review? It helps me out a ton.”
2. Text or email the link
Make it easy—don’t just say “leave a review.” Send the exact link to your Google review form.
3. Incentivize (but don’t bribe)
You can’t offer discounts for reviews, but you can tell customers you’d love to feature them on your site or share their feedback.
Pro Tip: What Should the Review Say?
Google likes keywords in reviews. So coach your clients:
“Joe fixed my leaking roof in West Philly—super fast.”
“Best HVAC tech we’ve hired—reliable and affordable.”
What to Do With Good Reviews
Add them to your website (JobSites can do this for you)
Use them in your social media posts
Screenshot them in email follow-ups
Make Reviews Part of Your Workflow
Start treating reviews like a regular step in your process. Over time, they build up—and so does your visibility and credibility.
At JobSites, we help you not just build a site, but integrate reviews directly into it so they boost your results.
Need help generating your Google review link? Let us know.
