The Top 10 Google Search Terms Your Trade Website Should Target
Want more website traffic? These 10 search terms are what customers are typing into Google when they need your services.
If you want your website to show up on Google, you need to know what your customers are actually searching for.
Here are the top 10 local-intent search terms that trade businesses like contractors, electricians, and roofers should focus on:
1. “[Your Trade] Near Me”
Examples: “plumber near me,” “roofer near me,” “electrician near me”
This is the most common way homeowners start their search. Make sure your homepage and service pages include this exact phrasing.
2. “[Your Trade] in [City Name]”
Examples: “contractor in Philadelphia,” “landscaper in Austin”
Always include your city and surrounding areas throughout your site copy.
3. “Emergency [Your Trade] Services”
Examples: “emergency HVAC repair,” “emergency plumbing service”
If you offer same-day or emergency work, make it clear. Google will index it—and customers will call.
4. “Affordable [Your Trade]”
Examples: “affordable roofer,” “affordable drywall repair”
People want value. Just be sure to back it up with clear scope, testimonials, and pricing info.
5. “[Your Trade] Reviews”
Google pulls snippets from your site and your Google Business listing. Add real testimonials to your website and mark them with schema markup if possible.
6. “[Your Trade] Estimate” or “Free Quote”
Have a page or callout that offers a free quote—and use the keyword “free estimate” to boost relevance.
7. “Licensed [Your Trade]”
If you’re licensed, say it. Add it to your footer, About page, and homepage.
8. “[Your Trade] Specials” or “Discount”
Got spring tune-up specials or a referral discount? List it. People search for deals.
9. “Best [Your Trade] in [City]”
This one comes with intent. A page titled “Why We’re One of the Best Roofing Companies in Boston” can pull in high-converting traffic.
10. “Small Job [Your Trade]”
Many searches are for “small plumbing job” or “minor repair.” Calling this out helps you catch low-hanging work others ignore.
Get Found. Get Hired.
If you want more jobs, you need to show up where people are searching. At JobSites, we build websites designed to rank for these exact phrases—using proven structure and strategy.
Want help making your site show up on Google? We’re ready when you are.
